Hi, I'm Brian 👋

Product Management 💻
Outdoors 🏕️
Golf 🏌🏻

Experience

AdCellerant

Platform Product Manager for UI.Marketing

AdAction

Senior Product Manager leading the AdGem product team at AdAction.

Spark Equation

Solution Owner and Senior Product Manager creating custom software for new and existing clients.

Active Network

Manager of Product Management leading SaaS product, business strategy and go-to-market operations for Active's university software market.

JumpForward

Early employee, product manager and technology start-up leader.

University of Vermont

UVM Economics Department Research Assistant during junior and senior year.

AdAction

Leading the AdGem product team at AdAction.

Senior Product Manager

● Led product and development for AdAction's Offerwall product, AdGem.● Launched Service Hub, a new internal support product that improved player support experience and internal team operations. This move is projected to save AdAction $60K annually and, in the long run, allows for multi-reward support, which should increase future profit margins.● Shipped a redesigned Offerwall, which increased player retention and engagement by 30% in 2023.● Led a mobile fraud OS targeting initiative that decreased chargeback rates by 50% across Q1-Q2 2023.● Developed a new API-driven product strategy and roadmaps for the AdGem product suite.● Implemented standardized product management practices and workflows across discovery, requirements, development, and go-to-market communications.● Successfully split AdGem's product and development team into three distinct groups, resulting in dedicated product ownership and more efficient delivery.● Managed 2 Associate Product Managers, empowering them to lead their respective development teams and products.

Spark Equation

Solution Owner & Sr. Product Manager

● Owned large-scale, complex software delivery product management operations and go-to-market strategy for Spark Equation’s client base.
● Executed product strategy for Spark Equation SaaS clients — Retail Operations & E-Learning, Advertising, HR & Payroll, Logistics, and Low-code, no code software.
● Led design, engineering, and go-to-market teams; demonstrating leadership expertise while ensuring delivery of best in-class-software solutions and successful client business outcomes.
● Created product-driven growth initiatives for clients by identifying market opportunities and evaluation of project economics through agile planning, budgeting, software engineering, and support.
● Responsible for client deliverables - market research, user research, budget planning, roadmaps, sprint schedules, and stakeholder presentations to clients, customers, and executive leadership.
● Enhanced on-going Product Management and Solution Owner processes, frameworks, best practices, principles, and case studies with CEO.
Certifications

Active Network

Manager, Product Management

● Responsible for all product, strategy and go-to-market operations across Active Network’s $10M collegiate athletics SaaS business (JumpForward) reporting directly to the President and Executive team.
● Led global R&D team of 20 – 12 engineers, 2 product managers, 2 designers, and 4 QA engineers in Chicago, Dallas, and China.
● Co-led company integration and transition during acquisition of JumpForward in May 2016 across Product, Engineering, Design, Support, and Data teams.
● Established new R&D practices improving team productivity and product quality across UX/visual design, agile development, bug triaging (<9% bug escape rate) and customer support reducing customer reported issues by 35%.
● Designed and launched JumpForward's Athletic Administrator iOS App used by over 20,000 department staff.

Product Manager III

● Promoted to Product Manager III after acquisition by Active Network.
● Led product & cross-functional team of 25 from inception to release of new product to meet NCAA Student-Athlete Time Demands Legislation in under 6 months leading to an increase in customer base to over 65% of D1 athletic departments.
● Designed and led development of JumpForward’s Student-Athlete application across iOS and Android used by over 100K collegiate student-athletes every year.

JumpForward

During my time at JF, I was fortunate to gain hands-on product management and entrepreneur experience at a fast-paced, tech start-up. Across 8 years, I owned our product suite expansion and drove customer growth that captured over 65% of market share.JumpForward was successfully acquired in 2016 by Active Network.

Senior Product Manager

● Led all product, development, and customer support strategies for JumpForward’s (JF) product suite.
● Designed, developed, and released JF’s Digital Forms and Workflow System, which processed over 4M
digital forms annually.
● Designed, developed, and released JF’s Complimentary Tickets product used by over 250 college athletic
departments, with complete integration into the JF product suite.
● Designed and led development of JF’s Camp Solution, which processed over $10 million since its launch in
April 2014 and was a key disruptor in the college camps space leading to JF acquisition.
● Led a R&D team of 10 (3 remote in India) and revamped engineering processes by implementing weekly
code reviews, agile methodologies, and design standards.
● Led full company rebranding initiative; new website and GTM message, documented design standards.

Product Manager

● Created, designed and led engineering of JumpForward’s (JF) inaugural Compliance Toolbox SaaS product used by over 350 college athletic departments to maintain and monitor NCAA compliance.
● Managed product and engineering teams in development of JF’s Coach Solution Web App used by over 20,000 coaches as the hub for all recruiting and team operations.
● Designed and led engineering development of JumpForward’s iOS App & Android Apps, which are used daily by over 5,000 coaches for day-to-day recruiting and compliance activities.
● Designed JF’s Mass Email Marketing System, managed its development, and led its integration across JF web and mobile product suite resulting in an average of 5 million emails delivered monthly.
● Led each product from inception to release by wire-framing, design iterations, writing requirements, all front-end QA, developing help documentation, training sales and support and traveling to campuses to train top customers.

University of Vermont

UVM Economics Department Research Assistant for Department Chair Elaine McCrate throughout junior and senior year. Graduated in 2009 with a major in Economics and a minor in Business.

● Club Ultimate Frisbee Team
● Economics National Honor Society
● Outing Club Member

Experienced Product Leader

Outcome-Driven, Detail-Oriented, Software Product Creator

Hi there!I'm Brian and I know what it means to build high-quality, scalable products and drive business impact at start-up and enterprise technology companies. During my 10+ years as a product manager, I have researched markets, observed users, designed requirements, launched products, led go-to-market teams, and mentored fellow PMs throughout my career.My PM Philosophy 💡
1. Outcome-Driven: Focused on achieving tangible results and measurable impacts.
2. User-Centric: Prioritizing user needs and experiences to ensure customer satisfaction and happiness.
3. Detail-Oriented: Meticulously focus on intricacies leading to seamless execution of product strategies.